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TEXT2025-11-18
On shipping: the art of stopping
At some point the work stops improving and starts collecting dust. Shipping is the broom.

The point

Shipping isn’t the opposite of craft.

Shipping is how craft escapes your head.

A small checklist

  • If you can’t explain the change in a sentence, it’s not ready.
  • If you can explain it, ship it.
  • If you ship it, you get to learn.

Related

A classic (replace with your own)